Travis and Jason Kelce have signed a reported $100million deal with Amazon to produce their hugely successful New Heights podcast.
Amazon-owned Wondery has exclusive ad-sale and distribution rights to the podcast, which surged in popularity last season after it emerged Kansas City Chiefs star Travis was dating Taylor Swift.
Variety reported a statement from the brothers which said: ‘We couldn’t be more excited to team up with Wondery for the next phase of New Heights.
‘We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’!
‘We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3.’
Travis and Jason Kelce have signed a reported $100million deal with Amazon
Amazon-owned Wondery has exclusive ad-sale and distribution rights to their podcast
New Heights will continue to be widely available on all podcast streaming services, including Wondery’s platforms and YouTube. Wondery+ subscribers will have access to exclusive ad-free listening.
The deal also includes livestreams and the rights to develop manufacture, license and distribute all merchandise based on ‘New Heights.’
‘New Heights’ on the surface is a sports podcast, and sports is such a well-listened-to category,’ Wondery CEO Jen Sargent said. ‘But it’s become a cultural phenomenon — they’re in that cultural zeitgeist.’
Sargent added that the company had been following the Kelces’ podcast since its launch at the beginning of the 2022-23 NFL season.
The deal follows another big-money move from Wondery after the company recently inked comedian and podcaster Dax Shepard to a $80million deal.
Wondery’s portfolio also boasts a slate of sports podcasts, including ‘Six Trophies,’ ‘Men in Blazers’ and ‘The Offensive Line With Annie Agar.’
The podcast has been a hit since it first hit platforms during the 2022 season, which culminated in the two brothers facing off in the Super Bowl as Travis’ Kansas City Chiefs beat Jason and the Philadelphia Eagles.
However, it reached new heights last season after playing a pivotal role in Travis’ relationship with Taylor Swift.
The two brothers have seen the popularity of their show surge over the past year
Travis and Taylor Swift’s relationship has been a key factor in the growth of the podcast
Since its founding, the podcast has taken many forms. From their usual conference-style format with each brother recording from different places, face-to-face episodes – including at a Philadelphia-themed pub in London – and a live show at the University of Cincinnati.
This year the show won iHeartRadio Podcast of the Year and was named Sports Illustrated Sports Podcast of the Year. It was also nominated for multiple awards at the Webby Awards, including People’s Voice for Podcasts, Best Co-Hosts, and Best Video Series.
Meanwhile, both Kelce brothers have found success elsewhere away from both the podcast and the football field.
Travis signed on to host television show ‘Are You Smarter Than A Celebrity?’ – a spinoff of ‘Are You Smarter Than a 5th Grader?’
The show, filmed in Los Angeles during the football offseason, will be broadcast will on Amazon Prime and the October 16 start date falls around Kelce’s NFL bye week with the Chiefs.
Travis has also landed a role in Ryan Murphy ‘s upcoming FX series – horror drama, ‘Grotesquerie’ and is believed to be in the running for parts in action comedy, ‘Loose Cannons,’ and Adam Sandler’s ‘Happy Gilmore’ sequel.
Jason, who retired from the NFL in March after 13 years with the Philadelphia Eagles, is set for his broadcasting debut this season as a commentator for ESPN’s Monday Night Countdown.
The former center has a history of partnerships with the Amazon brand, having previously appeared as an analyst on Amazon Prime’s Thursday night broadcast.
Jason tearfully announced his retirement from the NFL in March after 13 years